Our story began in 2019 in a small apartment studio in downtown Indianapolis, where founder Kelsey fell in love with candle making quickly. Making unique, beautiful fragrances was intentional, but starting a business was more like an accident. What began as a creative side project now employs a small, primarily family team of four. 

Our products bring together the healthiest ingredients, the most luxurious scents, and the most giftable names. We believe that quality and luxury doesn't have to mean boring! Primrose is committed to being as sustainable and thoughtful in our packaging as possible.

We are so stinking grateful for each of our stockists and look forward to working with you and your shop! It's genuinely become our favorite part of the business! Small businesses working with small businesses - what's better?