where luxury and sass meet

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ethical, modern, witty home fragrances

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The story

Where Luxury & 
Sass Meet

Primrose is a curated selection of the best fragrance every year. Kelsey does the job of mixing and curating fragrances, so you can feel excited and confident about where your money is going.

Owning this small business is such a joy and a privilege. I take my role in the community seriously, which is why Primrose donates 1% of total sales to a different charitable organization each quarter.
Features

The best ingredients

Eco-friendly packaging
biodegradable peanuts and cellulose wadding in lieu of plastic
100% soy wax
Made in America. Clean burning.
No soy blends here!
Thoughtful components
phthalate free fragrances and lead free wicks
Vegan
fragrances are cruelty-free and vegan-friendly
Eco-friendly packaging
biodegradable peanuts and cellulose wadding in lieu of plastic
100% soy wax
Made in America. Clean burning.
No soy blends here!
Thoughtful components
phthalate free fragrances and lead free wicks
Vegan
fragrances are cruelty-free and vegan-friendly

This quarter's donation:

World Central Kitchen

LEARN MORE

1% of total sales is donated to charity!
not just a deliciously fun candle...

Benefits for our customers

Image Product

Where Luxury & Sass Meet
Primrose is a curated selection of the best fragrance every year. Kelsey does the job of mixing and curating fragrances, so you can feel excited and confident about where your money is going.

Non-toxic + Hand-poured
Every candle and melt is hand poured & clean burning. No harmful chemicals are used & packaging is eco-friendly.

P R I M R O S E
The flower representing youth, love, birth, & femininity. Kelsey's favorite hill in London.
Your new favorite soy candles.  
Our Gallery

Some favorite moments.

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MEET THE MAKER.

Welcome! I am Kelsey, and I fell in love with candle making so quickly. The more that I played with and perfected my craft, the more I grew interested in creating a business to share my passion and to challenge myself in a new area. At the time, I was a hospital social worker and using Primrose to treat burnout. Now I am a business owner and candlemaker full-time! A little about me: I adore musicals, yoga, shiraz, and London. I adore that last one so much that I named this company after my favorite spot in the world - Primrose Hill in North London. It's dreamy and wonderful. And I want you to find your home both dreamy and wonderful, starting with these hand-poured candles. It is such a honor for me to help create that environment for you.

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Kelsey Christiansen

OWNER + MAKER

Rewards Program

On all orders

Customer Support

Get Help When You Need

Thoughtful Packaging

Quality Assurance

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